Dreamers & Drifters – Australian Design Style

May 29, 2015
Image Verity Wilson – Dreamers & Drifters Designer & Owner

I’m really excited to introduce you to an exciting Australian brand based out of the beautiful Byron Bay, Dreamers & Drifters.

Verity Wilson is the Designer & Owner of this gorgeous new brand.  Her fabrics are breathable, 100% rayon & silks, fits are relaxed & forgiving.  Styles are dreamy & feminine.  They are designed to make you feel comfortable & special.  But most of all Verity hopes they inspire a lust for adventure!

After speaking with Verity it’s hard not to get inspired by her stories of wanderlust adventure…..

How long have you been designing & what is your design background?

I studied Fashion Design in Cape Town, South Africa and worked for a few high profile design houses for about 7-8 years.  After working full steam for too long I started asking those wild questions like “why am here? what’s my purpose? is it all worth it?”.  So I quit my job, sold the car and took a year off to discover myself (and the world!).   At the same time drawing on incredible inspiration traveling through California, Mexico, Cuba, El Salvador, Panama and to Nicaragua which is where I met a travelling Australian and fell head over heals in love!  We traveled together and I then came over to Australia to see if I would like it (which I do!).  Living in Byron Bay has been an inspiration in itself, the area has such a wholesome vibe – I am so grateful to be in LOVE in Paradise!

Are you a one woman show or do you have a team with you there at Dreamers & Drifters?

Owning a small business is rewarding but omg can be so hard.  I am pretty much a jack of all trades, unpacking stock, packing orders, social media, invoicing.  Blind passion only takes you so far, so I am really lucky to have the support of my partner and family back in South Africa, who remind me to go for a surf or wheel me away from the computer at night for a home cooked meal.

Can you let us in on some Byron Bay secrets?

Byron Bay has a great amount of fun to offer.  Early morning Farmers market every Thursday for fresh produce from local farms, yummy raw treats and green juices, live music.  For food my hidden gem is Yellow Flower which is delicious Indian, best coffee in town (in my opinion) is from Bayleaf cafe, oh and Ozymex for fish tacos (try with Byron Bay Chilli Company mango sauce).  The Balcony has a delightful Espresso Martini that would be a sin to leave town without trying!

Saturday morning is the most exciting time for shopping because there is a wonderful culture of pre-loved garage sales here. S mall clothing stalls on grassy patches dotted around town on the side of the road.  You will be driving along and have to suddenly stop because you noticed a lace dress fluttering in the wind.

I love going up into the Hinterland to the Crystal Castle, it’s a beautiful garden with no cellphone reception so you really get to unwind, meditate and relax.  I try get out there as often as I can!

Your style inspiration – a celebrity you admire or boutiques/online stores you love?

My designer inspirations change but currently I am enamored by French design house Chloé, New York designer Mara Hoffman and the Australian label Tigerlily.  And my travels of course!

Living in Byron Bay has been an inspiration in itself, the area has such a wholesome vibe – I am so grateful to be in LOVE in Paradise!

So Dreamers & Drifters is an expression of that wanderlusting travel bug that I don’t think will ever leave me.  I think my design style is a combination of my wild African roots with the wild love I’ve found in Australia!  Australians love bright bold prints and so do I, it’s a match made in heaven.

I’m really excited to show you some of the gorgeous Dreamers & Drifters pieces that I’ve managed to sneak into my suitcase this Bali trip, stay tuned for an upcoming blog post featuring the looks!  In the meantime, make sure you have a look at their latest winter collection online & follow them on Instagram & Facebook.

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